I recently decided to make all my non-perishable purchases online.  What I found was with a little bit of creativity and patience, I was able to get almost everything I needed through Amazon.  Amazon offers the average Internet shopper an abundance of options to make their lives much easier, including flexible shipping options and a huge variety of wares.  I was able to get everything I needed, from the comfort of my home, delivered within two business days.  The flexibility saved me time and a lot of headache. 

Amazon has changed the way we shop for almost everything (besides groceries), and it is often cheaper than retail stores.  When Amazon launched in 1995, it was a fledgling online bookstore that sought to compete directly with  stores like Barnes & Noble and Borders.  As those “brick and mortar” stores began to close because of competition from online stores, Amazon picked up their market share, and currently has a net income of over $1 billion.  By comparison, Barnes & Noble has only an income of $76 million. 

Amazon's customer service is also one of the best.  Occasionally boxes that are left on my front porch succumb to theft .  If this happens, I contact Amazon and they will quickly send a replacement—usually with next day delivery.  In the unlikely event that they have committed an error, they will fix the problem and provide compensation like a gift certificate.  They have a wonderful customer service model that makes it attractive for their customers.

Nowadays, Amazon sells more than just books.  They have a host of things for sale, including home improvement supplies and household items.  This is what gave me the idea: could I buy everything I need through online stores like Amazon?   As an experiment, I tried it for one month.  What I found was that yes, it is possible, and also advantageous for a young professional like myself who lives in a city where transportation is sometimes a pain.  I was able to find such unlikely items as toilet paper, Tide, Halloween candy, furniture, and many others.  It was easy, simple, and straightforward.

Amazon continues to grow and expand its business.  It has recently invested immensely in its media market, including e-books and streaming services.  This service is directly competing with both Barnes & Noble and Netflix.  In these new channels, it looks like Amazon may be beating out its competitors.  It was the first service to get e-books to be widely used.  And it has recently reached huge deals with the four major TV networks for its streaming services.
As long as the Internet is a viable option for people to shop and use as entertainment, Amazon is here to stay.

Andrew Nevens
InnerTag
407-949-0106
andrew@innertag.com
www.innertag.com